PARSED CONTENT

The site countingflowers.co.uk states the following, "Scarves and shawls, unique and fair trade." I noticed that the website stated " Scarves, unique and handmade." They also stated " Counting Flowers offers a distinctive collection of unique, handmade scarves. Each scarf is a work of art with delicate details, produced by the most talented artisans. The scarves are made from luxurious natural fibres. A special selection of silk scarves, pashmina, mohair, alpaca and cashmere shawls. Counting Flowers works with Fairtrade organisations. Each scarf is available directly from stock. Select in the web shop." The meta header had Scarf as the first keyword. This keyword was followed by buy scarves, scarf online, and pashmina shawl which isn't as important as Scarf. The other words the site used was silk scarf. alpaca scarves is also included but will not be understood by search crawlers.